How can every asset, from a bond to a brand's reputation, be reduced to a single ordered list of dated cashflows?
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The definition
State the date the definition is anchored to and which cashflows it leaves out, and record Coca-Cola today, ten years ago and a century hence as three different assets.
The fine print: five properties of the definition
Record each property — real-valued of either sign, a sequence rather than a sum, possibly unknown, shareable between assets, possibly all zeros — with a liability and a worthless patent as examples.
Intangibles and contingent assets as cashflow sequences
Express reputation as the incremental cashflow from a customer choosing you over a competitor, name that goodwill, and state that assets thick with options and contingencies are where the definition matters most.