Why did a sealed package nobody could touch or weigh sell for barely a third of its retail price in a classroom auction?
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The decision formula
Write the formula, name the two functions all business activity reduces to, and record that valuation stands independent of objectives while management does not, along with which half is hard.
Water versus diamonds
State the pairing — water essential and cheap, diamonds inessential and extraordinarily expensive — and record what that gap demands of any definition of value.
The sealed-package auction as price discovery
Trace the bidding from $1 to its close at $45 on an iPod Nano retailing at $149, note the roughly one-third-of-retail price, and list what information bidders actually held.
The four valuation questions and four management questions
Write out all eight, and record that the first two-thirds of the course takes up valuation while the last third moves into management contexts.