Why do long runs of profit numb risk perception, and how can regulation act like a fire code adopted in calm times?
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Pain as a protective signal
Record the numb-arm and cannot-feel-pain examples, and state the principle that every pullback from risk is driven by current pain or the memory of pain.
Profits as an anesthetic
Record the fMRI finding that monetary gain releases dopamine in the nucleus accumbens as cocaine does, and connect the long prosperity before 2008 to overextended institutions.
Regulation as a pre-commitment device
Contrast the usual economic motivations for regulation (public goods, externalities, incomplete markets) with society binding itself in advance, using the top-shelf potato chips example.
Fire codes and zero-probability events
Lay out the free-to-choose market for fire safety, trace how assigning a fire zero probability ends with no sprinklers installed, and draw the parallel to rules on leverage and credit.