When does a project's effect on the whole firm outweigh its standalone NPV, and why does a moving risk-free rate make timing part of the decision?
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Synergies beyond the standalone NPV
Record the strategic question of what a project does for the whole firm, with Bloomberg Press's cross-selling and its recruited editorial team as the example of positive synergies.
A risky division raising the firm's cost of capital
Record the 10% to 11% scenario, state that counting it for a small project assumes market irrationality, and note how scale makes it real, using prop trading at investment banks.
Discount rates that move over time
Record the risk-free rate of about 1% in late 2008 against about 4 to 5% in 2026, and state how a changing cost of capital can force cancelling or expanding a project midway.